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pronounced : brin
Source : Old Norse "Brynja"
By Definition :  Armour

By Definition :

1.    the reason for which something exists or is done, made, used, etc.


2.   an intended or desired result; end; aim; goal.


3.    determination; resoluteness.


Our goal is to deliver our customers traction products that exceed their purpose.  


Whether you are tanking oil into Northern Alberta, lumber out of the Central BC forests, or machinery across the ice roads up to the Northwest Territories; every one has a purpose.


This is your chosen path; BRYNJ delivers traction for your purpose.


By Definition :

1.   the quality or fact of being honest; uprightness and fairness.


2.  truthfulness, sincerity, or frankness.


Everything we deliver is done honestly.


Ever felt like you were working with someone or towards something that you weren’t always being given the truth about?

We have. And can tell you that we didn’t like it.


Honesty is one of our core values. BRYNJ’s brand is built with honesty, integrity and trust.


By Definition :

1.    adherence to moral and ethical principles; soundness of moral character; honesty.


2.   the state of being whole, entire, or undiminished:


Our integrity is the kicking horse behind the engine that runs our ship every day.


Integrity is an extremely important value that our team strives to both deliver and act with.


The integrity of our products, our brand, and our team; is an integral part of our purpose.


By Definition :


1.      reliance on the integrity, strength, ability, surety, of a person or thing; confidence.


2.    confident expectation of something


3.    a person on whom or thing on which one relies:


Trust begins from the ground up.


Our team has a trust with each other that extends beyond business. Our trust extends to our customers personally and on a product level.


Their ability to accept and  to return our trust is what creates our relationships; that extend beyond our brand and their purpose. 


The binding confidence that this value creates is an integral part of our purpose.


By Definition :


1.     a connection, association, or involvement.


2.    connection between persons by blood or marriage.


3.    an emotional or other connection between people:


We believe that the relationships that we have with our customers should extend beyond our normal day to day operations.


Our brand and team was built on relationships that grew from the ground up. It took honesty, integrity, and trust to create this dynamic. Our relationships with our customers are built through the true belief and understanding of our core values.


We deliver our BRYNJ chains with honesty, integrity, and trust; every day.



                                                                                    Traction for your purpose.

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